Internet search titan Google Inc is planning to give a 10 per cent salary hike to all of its 23,000 employees across the world starting next year, says a media report.

The pay hike comes as Google ramps up its battle with competitors, especially neighbouring Facebook Inc, in a fight to secure talented staff. About 10 per cent of Facebook's employees are Google veterans.

Attributing the development to people familiar with the matter, The Wall Street Journal reported that Google Inc is giving a 10 per cent raise to all of its 23,000 employees.

"The raise, which will be given to executives and staff across the globe, is effective in January," the report noted.

Silicon Alley Insider, citing a reader, earlier reported that Google is giving all its employees a $1,000 holiday bonus in addition to pay increases of at least 10 per cent.

The Internet industry is waging a "war for talent", Google Chief Financial Officer Patrick Pichette said on a call with analysts last month.

Citing an email written by Chief Executive Eric Schmidt to employees, the report said, "We want to make sure that you feel rewarded for your hard work. We want to continue to attract the best people to Google."