More and More Indian Tour Operators have started to promote Ethiopia as a tourism destination. Ethiopia offers a number of tourist attractions including, historical, natural, archaeological, religious, and a variety of other world renowned sites. Nine World Heritage Sites recognized by UNESCO are found in Ethiopia. Apart from the attractions, Addis Ababa, the capital city is an ideal place for conference tourism.  It is the seat of AU and UNECA and it is known as the diplomatic hub of Africa

Carnation Tour and Travels and Coxs and Kings have incorporated Ethiopia in their tour packages and Abercrombie & Kent has already incorporated the destinations and has started to promote in its international website.  Furthermore, Media InfoWorld, a website promoter, is introducing Ethiopia as a new tourist destination in Africa.